Welcome to the portfolio of 

Alexandria Doyle

I'm Alexandria, a growth marketing and marketing operations professional with 7+ years of experience driving customer acquisition, demand generation, SEO, lifecycle marketing, and go-to-market execution across B2B, B2C, and service-based organizations.

I specialize in building and optimizing scalable marketing systems that connect strategy to execution—spanning CRM workflows, marketing automation, website performance, technical SEO, analytics infrastructure, and conversion tracking. My work sits at the intersection of growth strategy and technical implementation, allowing me to not only design campaigns, but also improve the systems that power them.

Across roles in consulting, corporate marketing, and high-volume production environments, I've led initiatives that improved audience growth, engagement, and operational efficiency through data-driven decision-making and process optimization. Highlights include delivering 654% organic traffic growth through SEO and content systems, increasing social audience growth by 249%, and implementing a centralized digital asset management system to streamline marketing operations and improve production efficiency.

I enjoy working in fast-moving environments where marketing performance depends on both strategic thinking and technical execution—translating data, tools, and systems into measurable business outcomes.

Schedule a Call

AlexandriaDoyle04@gmail.com | 215.307.7125

Growth marketing and marketing operations professional driving scalable acquisition, SEO, and revenue-focused systems through data, automation, and technical execution.

Social Growth, Brand Positioning, & Audience Strategy

Case Study 1 | Industry: Hospitality | Role: Marketing Manager

Business Challenge

The organization's social channels were underperforming due to product-focused messaging that failed to create emotional resonance or sustained engagement. Brand perception was transactional, limiting audience growth and long-term affinity within the student community.

Strategic Approach

Led the development of a full-funnel social growth strategy focused on audience development, brand affinity, and community-driven engagement. Shifted content strategy from promotional execution to strategic brand storytelling centered on student identity, lifestyle, and experience-based marketing.

Built a scalable content and engagement framework designed to increase reach, improve retention, and strengthen audience connection across Instagram, Facebook, and emerging social platforms.

Established performance-driven planning processes using engagement analytics to continuously refine content strategy and improve distribution efficiency.

Execution & Marketing Operations

 Managed and mentored a cross-functional marketing team responsible for content creation, campaign execution, and social publishing workflows. Directed creative production pipelines and editorial planning to ensure consistency across channels.

Implemented a structured, data-informed content planning system using platform analytics to optimize engagement performance and audience growth.

Business Impact

  • Increased Instagram follower growth by 249%
  • Drove 15.3% increase in audience interactions
  • Increased Facebook engagement by 18.4%
  • Improved overall brand visibility and engagement consistency across key audience segments

Outcome

Repositioned the organization's social presence from transactional content execution to a scalable, audience-first brand engagement system, improving long-term community affinity and digital performance.

Digital Transformation, Revenue Growth & Go-to-Market Strategy

Case Study 2 | Industry: Real Estate | Role: Growth Marketing Consultant 

Business Challenge

The organization's digital ecosystem lacked modern acquisition infrastructure, limiting lead generation, SEO visibility, and conversion efficiency. The website was not optimized for discovery, engagement, or funnel progression, resulting in fragmented customer acquisition performance.

Strategic Approach

Led a full-stack digital transformation initiative focused on building a scalable acquisition system across SEO, website infrastructure, and multi-channel demand generation.

Designed a conversion-oriented digital experience framework centered on lead capture optimization, user journey simplification, and improved information architecture.

Developed a two-phase growth strategy integrating website modernization with SEO architecture rebuild and performance marketing activation.

Execution & Growth Systems Implementation

Acted as a fractional growth advisor, partnering with executive leadership to align digital transformation initiatives with revenue and acquisition objectives.

Led end-to-end implementation across website redevelopment, CMS configuration, SEO restructuring, and tracking infrastructure setup to enable performance measurement and attribution visibility.

Oversaw vendor coordination, technical execution, and launch management across digital properties and marketing channels.

Business Impact

  • Increased website traffic by 654%
  • Improved lead generation efficiency and acquisition performance
  • Enhanced conversion pathways through UX and funnel optimization
  • Established scalable SEO + digital acquisition infrastructure

Outcome

Built a modern, scalable growth engine by transforming a static digital presence into an acquisition-driven marketing system with measurable performance tracking and long-term scalability.

Operational Excellence, Marketing Systems & Workflow Transformation

Case Study 3 | Industry: Publishing | Role: Ad Composition Manager

Business Challenge

Inherited fragmented creative operations with inconsistent workflows, poor asset governance, and inefficient coordination between production and sales teams. Legacy systems created delays, duplicated work, and limited scalability of advertising production.

Strategic Approach

Led an operational systems transformation focused on standardizing workflows, improving asset governance, and building scalable production infrastructure.

Designed and implemented structured SOPs for file management, version control, naming conventions, and production workflows to improve consistency and reduce operational friction.

Re-architected internal asset organization systems to support faster retrieval, reduced duplication, and improved cross-team collaboration.

Execution & Marketing Operations

Owned end-to-end implementation of workflow standardization across creative production and advertising operations.

Built and deployed a centralized digital asset management system to streamline access to campaign materials and improve production efficiency.

Led change management through documentation, training, and cross-functional rollout across creative and sales teams.

Business Impact

  • Eliminated 100+ GB of redundant and unsupported files

  • Built centralized, searchable digital asset management system

  • Improved workflow efficiency across creative and sales operations

  • Reduced production bottlenecks and operational delays

Outcome

Modernized legacy production workflows into a structured marketing operations system, improving scalability, collaboration, and execution efficiency across the organization.