Hi, I'm Alexandria Doyle!
Welcome to my portfolio.
As a fractional marketing leader with over seven years of experience helping organizations grow through thoughtful, data-driven marketing, I specialize in building marketing programs that connect brand, demand, and operations to real business outcomes—revenue growth, efficiency, and long-term scalability.
Working closely with founders, CMOs, and cross-functional teams to lead go-to-market efforts and modernize marketing infrastructure, I thrive turning complex challenges into clear, executable strategies. My background spans demand generation, lifecycle marketing, brand positioning, and digital transformation across multiple verticals.
I bring an operator's mindset to marketing leadership—owning budgets, improving workflows, developing dashboards, and supporting teams with clarity and accountability.
The case studies that follow reflect how I combine strategy, creativity, and data to build marketing engines that scale and teams that perform.
Case Studies
These showcase strategic marketing leadership across diverse industries—ranging from digital transformation and campaign development to operational process optimization. Each project reflects a blend of data-driven decision-making, cross-functional collaboration, and creative execution designed to meet measurable business goals.
Case Study 1 Synopsis:
Social Media Engagement & Acquisition Strategy
Spearheaded social media transformation by pivoting from product-focused content to emotionally resonant, community-first storytelling. Oversaw cross-channel creative production (Instagram, TikTok, print) and managed a team of four. Partnered with senior leadership to realign brand voice and engagement strategy.
Impact:
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+249% Instagram follower growth
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+18.4% Facebook engagement
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Humanized the brand and built a lasting engagement engine
Demonstrated: Strategic narrative building, cross-functional leadership, creative direction, and data-informed decision-making.
Case Study 2 Synopsis:
Digital Transformation & Lead Generation
Led a full-scale digital overhaul—including website rebuild, SEO architecture, and CRO/UX optimization. Managed cross-functional collaboration with executives and contractors to modernize tech infrastructure (CMS, DNS, email). Launched integrated paid and organic campaigns to support lead acquisition.
Impact:
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+654% website traffic
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Drastically improved lead quality and conversion
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Developed a scalable, self-service lead generation system
Demonstrated: High-level digital strategy, stakeholder alignment, growth marketing, and martech execution.
Case Study 3 Synopsis:
Marketing Workflow Optimization
Took ownership of a broken creative workflow, designing and implementing new SOPs, file systems, and cross-departmental collaboration standards. Led change management efforts, trained staff, and established scalable operational processes.
Impact:
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Removed 100+ GB of redundant files
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Created searchable systems for both marketing and ad teams
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Reduced production delays and improved team efficiency
Demonstrated: Operational leadership, systems thinking, process optimization, and team enablement.
Social Media Engagement & Acquisition Strategy
Case Study 1 | Industry: Hospitality | Role: Marketing Manager
Challenge
The client needed to grow their social media following and engagement while reframing the perceived value of meal plans. Previous campaigns lacked emotional resonance and focused narrowly on product visuals.
Strategy
Led a strategic shift toward community-focused storytelling—highlighting the emotional and social value of campus dining. Channels included Instagram, Facebook, TikTok, print, and on-campus events. Used Emplify for scheduling/analytics and tools like Canva and CapCut for creative development.
Execution
Managed four direct reports, coordinated with senior marketing leadership to align on strategy and implementation. Focused content on student life, community, and shared experiences in abstractive rather than product features.
Results
- +249% Instagram follower growth
- +15.3% increase in interactions
- +18.4% increase in Facebook engagement
Impact
Repositioned the brand's digital voice to be perceived as campus community oriented, creating lasting improvements in reach and engagement.
Digital Transformation & Lead Generation
Case Study 2 | Industry: Real Estate | Role: Fractional Marketing Consultant
Challenge
The company's outdated digital presence was limiting visibility, lead generation, and user experience. The site lacked SEO, clear navigation, and digital conversion functionality.
Strategy
Led a 2 phase approach, 1. Built a new website from the ground up—optimized for UX, SEO, CRO, and CMS functionality and 2. Executed multi-channel digital campaigns including paid search, social, and SEO.
Creative strategy emphasized a seamless browsing experience with embedded virtual tours, property comparisons, contact flows, and tour scheduling.
Execution
Managed vendor/contractor relationships and worked directly with the CEO, CFO, and stakeholders. Led CMS, DNS, and email server integration.
Results
- +654% increase in website traffic
- Higher quality lead generation and conversion rates
- Created a self-service property exploration and inquiry process
Impact
Transformed a stagnant online presence into a lead-generating ecosystem—scalable, measurable, and efficient.
Marketing Workflow Optimization
Case Study 3 | Industry: Publishing | Role: Ad Composition Manager
Challenge
Inherited a disorganized creative operations team with no SOPs. The composing file server was bloated, unsearchable, and mirrored by the advertising department—causing delays and inefficiencies.
Strategy
Created and implemented SOPs for version control, naming, and archiving
Overhauled the file system to reduce clutter and improve speed
Applied the same system to the Advertising server to standardize collaboration
Execution
Led the initiative as department head. Oversaw internal communication, documentation, and change management. Provided team training and stakeholder updates throughout.
Results
Removed 100+ GB of unsupported/redundant files
Created a searchable, scalable file system
Improved collaboration between creative and sales teams
Impact
Established operational efficiency through structured file systems and workflow standardization—accelerating project delivery and reducing production bottlenecks.